Tag Archives: Greater Toronto Area

The Microsoft Store for Business… Ask Caden!

The Microsoft Store in Toronto’s Yorkdale Mall is the hottest address for technology in the Greater Toronto Area.  People have been coming from all over to see what’s new, ranging from Windows 8 laptops, all-in-ones, Windows Phone 8 devices, and especially the new Microsoft Surface tablet, the hottest device on the market today.

Of course the store is a retail outlet, and as such is designed around the consumer.  To get a machine with the Microsoft Signature experience there is no other place to go.

So where do you go if you are a business owner, a consultant, a reseller who wants to buy these exclusive optimized devices for your company or customers?  Simple… ask for Caden!

Caden Forbes is the Business Development Specialist for the Microsoft Store in Toronto, and as such it is his job to connect with and sell into businesses.  He is, in essence, the B2B rep for the store.  That means that if you want to buy Surfaces, Windows Phones, or anything else for your business Caden is the man to see… and you can tell in the first seconds of your conversation that he loves his job, is great at it, and is easy to do business with.

It is often hard to find a man who knows his stuff, can communicate his message effectively, and is easy to deal with.  He almost always has a smile on his face and in his heart.  He has years of experience as a consultant that make him singularly suited as the best man for the job.

The entire staff at the Microsoft Store is second to none… they have been chosen well, trained thoroughly, and without a doubt work better as a team than any retail group I have ever met.  Like every great team they all serve their role; Caden may look like a linebacker but when you speak to him you will soon realize that he Is the business-to-business running back; when a member of the team realizes that a customer is asking business-related questions they will hand off to Caden, and Caden runs with it.  I expect him to win whatever the retail equivalent of the Heisman Trophy this year because he is absolutely one of the most effective players on the field.

If you haven’t been there already you should go down to the store and speak to one of the Product Advisors and, if you are a business owner, make sure they hand you off to Caden.

Wanna be an MCT? Read on!

I cannot count how many people have come to me and asked how they could become a Microsoft Certified Trainer(MCT).  I have said many times that I consider it among my most valuable credentials, and well worth the yearly fee.  If you are one of those who would like to become one, then read on… especially if you are in the Greater Toronto Area!

Of course in order to become an MCT you need to be proficient in the technologies you are going to teach… so you have to have the senior certifications that align with the technology (MCITP/MCSA, etc…)

Unfortunately there are a lot of people who hold those certifications who cannot teach, and that is not a surprise… one of the greatest fears in people is the fear of public speaking, and training is just that.  Getting up in front of an audience is not easy.  Add to that you have to be able to clearly and concisely make your point – you have to know not only the subject matter, you also have to know the courseware, and the flow.  And don’t forget the importance of knowing how to use and project your voice.

So how does Microsoft distinguish between those who can and those who can’t (and sometimes there are those who shouldn’t)?  It is difficult, but one of the ways they determine eligibility is to check that people have taken and passed a CTT+ ‘Train the Trainer’ class.  The class is only taught by a very select few companies in Canada, and at that not very often.  So now is your chance… Trab Training, a CTT+ certified vendor on Microsoft’s pre-approved list, is offering the class in Toronto next month (June 26/27).  You can sign up at http://www.trab.com/form-reg.html, or contact them at http://www.trab.com/contact.html for more information.

While I did not take this class I have heard from several of Bart’s students that he is an excellent trainer, and they each have their MCT to prove it.  Please mention to them that you heard about this class from me, and when it is done please let me know any feedback you have!

Remember… if you want to be an MCT, you almost certainly need this class!