The World According to Mitch

The Microsoft Store in Toronto’s Yorkdale Mall is the hottest address for technology in the Greater Toronto Area.  People have been coming from all over to see what’s new, ranging from Windows 8 laptops, all-in-ones, Windows Phone 8 devices, and especially the new Microsoft Surface tablet, the hottest device on the market today.

Of course the store is a retail outlet, and as such is designed around the consumer.  To get a machine with the Microsoft Signature experience there is no other place to go.

So where do you go if you are a business owner, a consultant, a reseller who wants to buy these exclusive optimized devices for your company or customers?  Simple… ask for Caden!

Caden Forbes is the Business Development Specialist for the Microsoft Store in Toronto, and as such it is his job to connect with and sell into businesses.  He is, in essence, the B2B rep for the store.  That means that if you want to buy Surfaces, Windows Phones, or anything else for your business Caden is the man to see… and you can tell in the first seconds of your conversation that he loves his job, is great at it, and is easy to do business with.

It is often hard to find a man who knows his stuff, can communicate his message effectively, and is easy to deal with.  He almost always has a smile on his face and in his heart.  He has years of experience as a consultant that make him singularly suited as the best man for the job.

The entire staff at the Microsoft Store is second to none… they have been chosen well, trained thoroughly, and without a doubt work better as a team than any retail group I have ever met.  Like every great team they all serve their role; Caden may look like a linebacker but when you speak to him you will soon realize that he Is the business-to-business running back; when a member of the team realizes that a customer is asking business-related questions they will hand off to Caden, and Caden runs with it.  I expect him to win whatever the retail equivalent of the Heisman Trophy this year because he is absolutely one of the most effective players on the field.

If you haven’t been there already you should go down to the store and speak to one of the Product Advisors and, if you are a business owner, make sure they hand you off to Caden.

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