Honesty in Advertising

EatHereThis week-end I lambasted a friend who hosts/produces a radio show about travel for posting that a particular hotel chain wanted to appear on his show to discuss his product, but refused to provide a free stay in exchange for the privilege.  I also told him that I know the entire industry works that way, and that I was not holding it against him.  My comment:

it is unfortunate that every single travel (and most sales-type) shows think it a given that they have to be pay for play… because of that we the general public cannot trust any ‘review’ on these shows because they are all just paid ads (at best) and whoring at worst. No restaurant review, travel review, or product review will ever be honest if the product is given to the hosts as a prerequisite and barter for air time. This is NOT limited to ‘<our show>, believe me… I know it is all of them.

We had a bit of a back and forth about it, and he ended by saying that in a perfect world he would rather companies pay for advertising, and he pay for their product (or stay home).  I respect that.

Here’s the issue though… If it is true that every travel show works like this (and It seems they do) then how can you ever trust that a place is worth visiting?  In the same vein, in the IT industry, how can you trust a site that only gives positive reviews to products that are given to them?

Take, for example, my blog… www.garvis.ca. If you are not familiar with it you will be interested to know that (unless I have been quoted or plagiarized) you are currently on it.  I write product reviews from time to time, but I have a policy: Verum quod integrity primoris (Truth and integrity first).  However I also do not believe in bad-mouthing products for no reason.  I may not like it for personal reasons, but it takes a lot for me to actually badmouth a product.

With that being said, when I am asked to write a review I make them the following deal:

  1. They have to provide me with the product.   If it is hardware then they cannot be loaning it to me, and if it is software they must provide me a complete, non-time-bombed license.
  2. I will work with it within 30 days of them providing it to me.  If I am going to write a review it will go up within 45 days, or on an agreed upon date.
  3. If I do not like the product, I will not write the review.  What I will do, however, is provide feedback to the company as to why I don’t like it.  This will be done in the same promised time frame as I would have written the review

If you ever wonder why you never see negative reviews on my blog, that’s it.  I do not consider my site to be a place for ads, a profit centre, or anything of the sort.  However I know there are a lot of sites and shows that don’t work that way… and I respect that, but I wish they would let their listeners and readers know that up front.  ‘Hey, this site is a pay for play site, and any product that we promote has paid us to do so, either in cash or product.’  At least that would let them know the truth… and more pointedly, when they badmouth a product (either on their show or site, or on any social media) they should be very clear that they are not doing so because the product is bad, but because they refuse to play ball.

I am not holding my breath… but in the meantime I will promise you my readers that any product or service that I endorse, I do so freely and am not compensated to do so.

Mitch Garvis

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